Welcome to Sports Obsession! Our obsession is providing the best selection of NCAA apparel, merchandise, and memorabilia for diehard fans.

With officially licensed team gear from Sports Obsession, everyone will see your Iowa Hawkeyes pride. Everything on our site is hand selected to make the perfect gift for the Iowa Hawkeyes fan in your life! Featuring Iowa Hawkeyes hats, apparel, accessories and more. Show your style with the top brands you love. Sports Obsession wants to help you celebrate your favorite team in style. Fight For Iowa! Go Hawkeyes!